Lookbook Olow SS20 - Boomerang
In these difficult times, both socially and environmentally, we are overwhelmed by the need and desire to create positive energy. A collection bathed in the sun, full of smiles and freedom. As a helping hand for change. Returning to the basic.
So we returned to our happy memories, our trips to Australia, California, Indonesia or other places ... On those occasions we felt closer to people and nature than ever before, when we lived more simply.
So we returned to our happy memories, our trips to Australia, California, Indonesia or other places ... On those occasions we felt closer to people and nature than ever before, when we lived more simply.
The earth is red, dangerous, sunburned. Blue, our favorite playground, is endless, a little temperamental. Yellow, warm under our feet and generous over our heads. As for the lush vegetation, it abounds everywhere with its subtle shades of green.
The palette revives our memories, cheerfully colors our tedium. We let it scoff at caution, uniformity, spectacle, the virtual world and everything in between. It brings us back to a time of fulfillment, connected to the essential. To those moments of sweet madness, out of space and time. For our other life, when we feel invincible, light and free.
A sudden urge to experiment. An inexorable need to touch, trust our instincts and unleash "imperfection". And, above all, recover our stolen energy. To create something positive today and act now for a better tomorrow.
More than ever before, everything now has consequences. Our actions are irrefutable Boomerangs.)
Text by Valentin Porcher - Co-founder
The palette revives our memories, cheerfully colors our tedium. We let it scoff at caution, uniformity, spectacle, the virtual world and everything in between. It brings us back to a time of fulfillment, connected to the essential. To those moments of sweet madness, out of space and time. For our other life, when we feel invincible, light and free.
A sudden urge to experiment. An inexorable need to touch, trust our instincts and unleash "imperfection". And, above all, recover our stolen energy. To create something positive today and act now for a better tomorrow.
More than ever before, everything now has consequences. Our actions are irrefutable Boomerangs.)
Text by Valentin Porcher - Co-founder
Photo credit: Anaelle Leroy
Models: Kobe and Clelia
Art director: Christophe Luez
Valentin Porcher - Co-founder
Models: Kobe and Clelia
Art director: Christophe Luez
Valentin Porcher - Co-founder